Situation
Cox Communications, Inc. faced significant operational inefficiencies with over 10,000 employees relying on manual construction estimation processes without any cohesive Geographic Information System (GIS) tools strategy. Their team of 30 specialists was conducting virtual construction estimates for customer prospects using costly and inefficient manual processes that required intensive technical resources, time-consuming handoffs, and often produced inaccurate input data. The existing approach resulted in outputs taking up to 5 days to complete with only a 20% closure rate on prospects, creating substantial revenue loss and customer dissatisfaction. After several failed attempts to automate the process internally, the company recognized the need for external expertise to develop a comprehensive technology strategy that would transform their construction estimation capabilities while delivering both immediate operational improvements and long-term competitive advantage.
Our Solution
Thought Logic defined and executed a comprehensive 3-year GIS tools strategy while delivering multiple innovative virtual estimation automation solutions that dramatically improved accuracy, reduced costs, and accelerated turnaround times for outside plant construction projects. Our approach combined strategic technology assessment with hands-on implementation leadership, examining the existing GIS toolset and advising on multi-year strategic investments before committing to new technology platforms. We led a strategic partnership with a specialized GIS vendor to develop customized automation tools for the estimation process, while simultaneously building an in-house interim solution to deliver immediate value during the longer-term technology development phase. Our solution served as both technology strategy advisor for the overall GIS portfolio and hands-on product owner for the automation programs.
Stakeholders
Our Clients
Our Solution Team
Achievements
The engagement successfully transformed the telecommunications company from manual, inefficient processes to cutting-edge automated estimation capabilities that provide sustained competitive advantage in their market.

