Situation
This established Atlanta-based financial services company faced a critical strategic challenge as fintech disruptors were rapidly attracting consumers away from traditional banking relationships. With a core customer base of 3,500 community banks nationwide, the client needed to evolve beyond their traditional financial institution (FI) model to compete in the digital-first marketplace. The existing business processes were complex and implementation cycles were lengthy, creating barriers to revenue generation and market responsiveness. The company recognized the need for a fundamental business model transformation that would enable them to partner with emerging fintechs while improving their bank clients’ customer experiences and capturing new revenue opportunities in the evolving financial services landscape.
Our Solution
Thought Logic delivered comprehensive strategy-through-execution leadership, partnering with the client to design and implement an entirely new business and operating model. Our functionally-led approach combined strategic business enablement with advanced digital capabilities. We created a compelling business case to secure funding for the transformation initiative, then provided end-to-end program planning and execution support. Our solution included designing new business processes, defining operational frameworks, and developing a targeted sales and go-to-market strategy specifically tailored for the fintech partnership ecosystem. The engagement exemplified our player-coach methodology, working side-by-side with client teams to build lasting capabilities while driving immediate market entry results.
Stakeholders
Our Clients
Our Solution Team
Achievements
The transformation enabled the client to successfully compete with fintech disruptors while strengthening their core banking relationships through enhanced digital capabilities.
