Situation
This global Fortune 500 consumer packaged goods company was experiencing market share erosion to competitors and struggling with poor visibility into the key performance factors driving their business success. The organization lacked the analytical capability to diagnose underlying issues affecting markets, channels, manufacturers, product lines, and brand performance. Without data-driven insights, their sales teams were unable to make strategic business investments or optimize go-to-market planning effectively. The company needed a comprehensive solution to unlock the value of their existing data assets while empowering their commercial teams with actionable intelligence that would directly impact revenue growth and competitive positioning.
Our Solution
Thought Logic partnered with the CPG leader to develop and implement a comprehensive data strategy that transformed their approach to business intelligence and sales effectiveness. Our solution combined advanced data transformation with targeted organizational enablement, delivering a consolidated data platform that extracted weekly Nielsen IQ data and aggregated it through Alteryx pipelines to maximize point-of-sale insights value. We created intuitive self-service analytics dashboards that enabled end-users to analyze macro and line-item performance across diverse business use cases. Beyond technology implementation, we developed and delivered comprehensive training programs to empower salespeople with the skills to unlock top-line insights and forge stronger partnerships with the Marketing Insights team, creating a culture of data-driven decision making.
Stakeholders
Our Clients
Our Solution Team
Achievements
The engagement successfully transformed the client from a traditional, intuition-based decision-making organization into a data-driven market leader capable of competing effectively against digital-native competitors.
