Situation
This global CPG manufacturer faced a critical challenge in a maturing yet rapidly evolving product category where their industry-leading brand was losing market share to new competitive entrants. The acquired brand was underperforming against strategic customer expectations, creating urgency around repositioning and long-term viability. The company needed to conduct comprehensive analysis of the competitive landscape, understand evolving customer requirements, and identify the technological and strategic initiatives necessary to build sustainable competitive advantage. The challenge required both immediate tactical improvements and a comprehensive long-term vision that would enable strategic defense of market position while adapting to changing consumer behaviors and retail dynamics.
Our Solution
Thought Logic partnered with senior leadership through strategic planning sessions to define critical market segments and key customer priorities, then conducted comprehensive analysis and research to develop actionable growth strategies. Our approach combined deep competitive intelligence with customer-centric merchandising strategy, developing new merchandising strategies and guidelines that adapted to evolving retail environments while integrating internal and external data to analyze channel, category, and shopper trends. We created alignment across vision and resource allocation to ensure success with key customers, competitors, and internal stakeholders. Our solution provided detailed strategic guidance on specific assortment and merchandising strategies designed to achieve best-in-class customer and consumer experiences.
Stakeholders
Our Clients
Our Solution Team
Achievements
The engagement successfully repositioned the brand for competitive advantage while building lasting organizational capabilities for sustained market leadership.
