Situation
InterContinental Hotels Group (IHG) had developed an aggressive transformation strategy to modernize their Commercial & Technology organization, aiming to streamline processes and enable end-to-end accountability for technology products that would drive enhanced value for guests, owners, and the enterprise. The organization needed to transition from a traditional siloed, product-aligned structure to an innovative customer-centric operating model, requiring the establishment of a new governing Strategy, Planning & Performance team and formalized collaboration frameworks with Marketing teams. However, the company lacked the internal organizational design expertise and change management capabilities necessary to execute this complex transition within their desired timeframe. The transformation involved restructuring activities that would impact approximately 4,600 associates across multiple business functions and required sophisticated coordination to maintain operational continuity while implementing fundamental organizational changes.
Our Solution
Thought Logic partnered with business leaders to transform the Commercial Services & Technology organization, delivering comprehensive organizational design and change management expertise to increase speed to market and stakeholder value. Our solution encompassed four critical areas: strategic thought leadership on large-scale organizational restructuring and change activities impacting ~4600 associates, creation of comprehensive guidelines and organization of approximately 160 technology products and platforms into strategic customer portfolios, development of detailed toolsets and management frameworks for defining new roles and responsibilities to enable newly formed teams to operate efficiently, and establishment of governance frameworks and operational tools to support the Strategy, Planning & Performance team in continuing effective operating model execution.
Stakeholders
Our Clients
Our Solution Team
Achievements
The engagement successfully transformed IHG’s approach to technology and commercial services, positioning them for accelerated innovation and enhanced guest, owner, and enterprise value creation.

