Accelerating Hospitality Innovation Through Strategic Commercial & Technology Transformation

Accelerating Hospitality Innovation Through Strategic Commercial & Technology Transformation

Situation

InterContinental Hotels Group (IHG) had developed an aggressive transformation strategy to modernize their Commercial & Technology organization, aiming to streamline processes and enable end-to-end accountability for technology products that would drive enhanced value for guests, owners, and the enterprise. The organization needed to transition from a traditional siloed, product-aligned structure to an innovative customer-centric operating model, requiring the establishment of a new governing Strategy, Planning & Performance team and formalized collaboration frameworks with Marketing teams. However, the company lacked the internal organizational design expertise and change management capabilities necessary to execute this complex transition within their desired timeframe. The transformation involved restructuring activities that would impact approximately 4,600 associates across multiple business functions and required sophisticated coordination to maintain operational continuity while implementing fundamental organizational changes.

Our Solution

Thought Logic partnered with business leaders to transform the Commercial Services & Technology organization, delivering comprehensive organizational design and change management expertise to increase speed to market and stakeholder value. Our solution encompassed four critical areas: strategic thought leadership on large-scale organizational restructuring and change activities impacting ~4600 associates, creation of comprehensive guidelines and organization of approximately 160 technology products and platforms into strategic customer portfolios, development of detailed toolsets and management frameworks for defining new roles and responsibilities to enable newly formed teams to operate efficiently, and establishment of governance frameworks and operational tools to support the Strategy, Planning & Performance team in continuing effective operating model execution.

Stakeholders

Our Clients
  • Commercial & Technology leadership teams

  • Strategy, Planning & Performance executives

  • Guest, Owner, and Property Product Teams

  • Technology Services and Commercial Services departments including Data and Analytics

Our Solution Team
  • Hospitality industry transformation specialists

  • Organizational design and restructuring experts

  • Change management and process optimization consultants

  • Technology product management and governance leads

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Achievements

The engagement successfully transformed IHG’s approach to technology and commercial services, positioning them for accelerated innovation and enhanced guest, owner, and enterprise value creation.

Organizational Transformation Excellence
  • Large-scale restructuring successfully executed impacting ~4,600 associates with minimal operational disruption

  • 160 technology products and platforms strategically organized into customer-focused portfolios, creating clear accountability and improved service delivery

Operational Framework Success
  • Comprehensive role definition framework created with detailed toolsets enabling newly formed teams to operate efficiently from day one

  • Strategic governance structure established for the Strategy, Planning & Performance team with operational tools for sustained execution

Change Management Impact
  • Seamless transition from siloed product-aligned organization to customer-centric operating model

  • Enhanced speed to market capabilities through streamlined processes and clear accountability structures

  • Stakeholder value optimization through improved coordination between Commercial Services, Technology, and Marketing teams

  • Sustainable operating model with built-in governance frameworks for continued organizational effectiveness

  • This established Atlanta-based financial services company faced a critical strategic challenge as fintech disruptors were rapidly attracting consumers away from traditional banking relationships.

  • This global Fortune 500 consumer packaged goods company was experiencing market share erosion to competitors and struggling with poor visibility into the key performance factors driving their business success.