Building Scalable Data Intelligence for Coca-Cola

Building Scalable Data Intelligence for Coca-Cola

Situation

Coca-Cola’s North America team faced significant challenges in accessing timely, accurate operational and customer data to support decision-making and customer service initiatives. Without a single source of truth for key operations and customer metrics, the organization was spending considerable time and effort maintaining multiple data ETL pipelines while struggling to derive actionable insights and investigate customer service issues effectively. The client required a comprehensive solution that would democratize data access, enabling customer teams to effortlessly access insights and drill down to identify root causes of operational issues with enhanced speed and accuracy throughout their beverage operations.

Our Solution

Thought Logic partnered with the client to deliver a scalable data foundation supporting operations and customer teams with faster access to insights through streamlined data infrastructure and automated executive reporting. Our approach focused on executing data engineering initiatives including building automated data pipelines and designing scalable data architecture to support advanced analytics. We created comprehensive self-service business intelligence analytics dashboards that allow end-users the ability to drill down for root cause analysis while enabling teams to view macro level trends. Additionally, we consolidated multiple disparate data sources into a common data model that serves as the backbone for operational and executive insights, ensuring consistent, reliable data access across all business functions.

Stakeholders

Our Clients
  • Operational equipment leadership team managing North America operations

  • Key customer teams requiring enhanced service and insights capabilities

  • Executive leadership focused on operational efficiency and customer satisfaction

  • Data and analytics teams supporting business intelligence initiatives

Our Solution Team
  • Data engineering and pipeline automation specialists

  • Business intelligence dashboard development experts

  • Scalable data architecture and infrastructure consultants

  • Customer analytics and operational reporting specialists

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Disparate data sources centralized
0x
Improvement in time to insights and reporting

Achievements

The engagement successfully positioned the Coca-Cola with modern data infrastructure that enables faster, more accurate decision-making while building scalable capabilities that support continued operational excellence and customer satisfaction.

Data Infrastructure and Operational Excellence
  • 20+ disparate data sources successfully brought together into one centralized dashboard hub, eliminating data silos and creating unified operational visibility

  • 5x improvement in time to insights and reporting, dramatically reducing manual effort while increasing data accuracy across multiple teams

Business Intelligence and Analytics
  • 1,000+ unique views per month generated through dynamic dashboard hub serving as best practice for operational reporting and inspiration for other departments

  • Self-service analytics capabilities enabling end-users to drill down for root cause analysis and macro-level trend identification

Scalable Technology Foundation
  • Automated data pipeline infrastructure that eliminates manual ETL processes while ensuring consistent, reliable data delivery

  • Common data model architecture serving as backbone for operational and executive insights with scalable framework for continued expansion

  • Enhanced customer service capabilities through faster access to operational data and root cause analysis tools

  • Executive reporting automation that provides leadership with timely, accurate insights for strategic decision-making

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  • This global Fortune 500 consumer packaged goods company was experiencing market share erosion to competitors and struggling with poor visibility into the key performance factors driving their business success.