Building a Modern Sales Operations Support Function to Drive Revenue Growth for Southern Company

Building a Modern Sales Operations Support Function to Drive Revenue Growth for Southern Company

Situation

Southern Company, a Fortune 200 energy provider, was facing a critical inflection point as generational workforce changes and growing administrative demands threatened sales productivity. Their sales teams were spending increasing amounts of time on internal processes and administrative tasks rather than building customer relationships and closing deals. Leadership recognized the need to create a dedicated Sales Operational Support team, a function that didn’t previously exist in their organization, to modernize tools, redistribute work more strategically, and free sellers to focus on what they do best: engaging customers. However, they needed more than just a new org chart. They required strategic guidance on how to structure this team for maximum impact, what capabilities and tools would be necessary for long term success, how to prioritize initiatives to optimize efforts, and how to develop a sales talent pipeline that would drive revenue growth into the future. Without clear positioning, defined playbooks, and aligned leadership vision, this new team risked becoming another layer of bureaucracy rather than a driver of competitive advantage.

Our Solution

Thought Logic partnered with the CFO, CAO, accounting stakeholders, and key business leaders to develop and execute a modernized invoice-to-pay solution including process improvement, automation, systems configuration, data and resource governance, and change management activities. Our approach included evaluating existing processes and technology to develop optimized controls, processes, and system configurations that would deliver desired outcomes. We developed and executed a comprehensive communications and change management plan to inform, train, and demonstrate the solution before implementing in a phased approach, ensuring smooth organizational adoption and sustainable process improvements across all business functions.

Stakeholders

Our Clients
  • Southern Company Sales Leadership

  • Sales Operations

  • Human Resources

  • Cross-functional Department Leaders

Our Solution Team
  • Sales Enablement Strategy Consultants

  • Organizational Design Advisors

  • Process Optimization Specialists

  • Change Management Experts

0%
Improvement in employee time to effectiveness

Achievements

The engagement successfully transformed AllSpring’s invoice-to-pay operations from manual, time-intensive processes to automated, efficient workflows that deliver measurable cost savings while maintaining robust controls and compliance standards.

Revenue Growth
  • Freed sellers to spend significantly more time with customers by shifting administrative work to the right roles, directly expanding capacity for revenue-generating activities and customer relationship building

  • Created a robust pipeline for future sales talent by establishing clear career pathways, development frameworks, and the infrastructure needed to scale the sales organization sustainably as the business grows

Employee Satisfaction
  • Improved time to effectiveness by 75%, from 3-4 years down to a single year, through structured onboarding and clear role expectations, dramatically reducing frustration for new hires and accelerating their contribution to business results

Operational Excellence
  • Delivered a complete suite of tools, playbooks, and frameworks that provide ongoing guidance for the Sales Operational Support team, ensuring consistent execution and enabling leaders to make confident prioritization decisions as new opportunities emerge

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